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Wednesday, May 18, 2011

My Third Stop : Coco Cola Headquaters, North Avenue corner

Next, I was off to the America! And I was off to Coca Cola headquarters, not to buy the drink but the music! Advertising and music go hand in hand these days! I hear many of my favorite songs on advertisements alot more then ever before! Here Coca Cola develop many of there ideas for there advertisement and recently they have become more famous for using music in there advertisement!

One advertisement featured a unique group called 'STOMP'! STOMP is a unique combination of percussion, movement and visual comedy! The name probably rings a bell or two, as they have a world tour and have been widely advertised. But one of there first big exposers was a Coca Cola advertisement 1996! Being on an advertisement was a great boost for there careers as is a big influence in the western world and it has a population of 308,745,538 people!


America is known to be the headquarters of music. This I believe is due to the money that can be made in music and America is/was a very wealthy area!


It's located in Midtown Atlanta Georgia. This area is the second largest financial district in Atlanta. This I believe is why Coca Cola placed there headquarters there. It is a very high rise city, with the HQ being one of the most visible building. It is 29 stories high! The area also is home to institutes of higher education , like the Georgia Institutes of Technology, John Marshall School and the Savannah College of Art and Design. Knowing his, gives me more of an idea why Coca Cola chose Atlanta as a HQ and a area to design there advertisements using music, as they have good access to a educated work force.




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